Berlin City Auto Group, a family of dealerships founded in 1980 in New Hampshire proudly announces its winter sales event, “Stick it to the Sticker.” Every vehicle will be clearly marked down to its lowest price of the year, but savings only last through Jan. 3.

The “Stick it to the Sticker” sales event, beginning Dec. 22 and lasting for only 12 days, offers low APR financing for all vehicles as well as cash back on every purchase. If you are looking to make a trade, Berlin City will give you 120 percent of the Kelly Blue Book price.

“Tis the season to save money, and that is just what we are offering our customers during the ‘Stick it to the Sticker’ sales event, explains vice president, Yegor Malinovskii. “It is the perfect time to trade-in your current vehicle and upgrade for the New Year.”

Berlin City Auto Group has developed a customer care program to provide peace of mind for its customers throughout the entire vehicle ownership experience. Berlin City provides a straightforward and simple sales process; the Clearway menu, pre-owned protection, price guarantee and a no-questions-asked return policy are additional benefits to purchasing a vehicle at Berlin City. To top it off, Berlin City Auto Group will even deliver your new or pre-loved vehicle to your doorstep within 24 hours.

About Berlin City Toyota Scion of Portland:

At Berlin City Toyota Scion of Portland, your Toyota Portland ME dealer , we believe in providing our customers over-the-top values and experiences. Our Over the Top Care Programs come standard for all our customers. From Door-to-Door delivery and No-Questions Return to Pre-owned Protection, we have you covered. It’s just another Berlin City way of saying “thank you” to our loyal community of customers and friends.

We are your Portland Toyota Dealer and Portland Used Car Dealer. Berlin City Toyota has great deals on new Toyota and used Toyota cars and SUVs. Our Over the Top Care Programs give you Peace of Mind you won’t get anywhere else.

We provide Toyota Sales, Toyota Service and Toyota Parts to Portland and the surrounding neighborhoods including Portland, South Portland, Westbrook Scarborough and Bangor.

Contact:

New Toyota Cars For Sale in Portland ME

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In the United States, the best selling compact pickup truck for years has been the Toyota Tacoma.  In 2010, the “indestructible” pickup sold more than 106,000 which was more than its closest competitor by nearly two-to-one.  For the 2012 model year, as North American Toyota is getting back into its stride with 100 percent production, they plan to continue that right-size truck success with an extensive refresh.  The exterior, interior and media features may be new, but inside the 2012 Tacoma is still the ‘never-fail’ Toyota it has been for decades.

Differences between the 2012 and 2011 can first be seen on the outside.  The front end has been revised as every panel from the A-pillar forward is tweaked.  The hood has been sculpted to offer better visibility.  The head lights are much more shapely than before, now resembling a pair of eyes.  The grille has been retooled to share a similar appearance to the Tacoma’s big brother, the Tundra and the front bumper now features up-to-date integrated fog lights.  In all, it is still a Tacoma but now looks more mature and less adolescent.

The interior has also received a special reworking.  The instrument gauge cluster is sleeker than before and now integrates with sharper center console.  The biggest upgrade for 2012 Toyota Tacoma can be found inside that center console as Toyota’s “Entune” multimedia system is now available.  Offered on DoubleCab V6 models, Entune connects a driver’s smartphone to the Tacoma, making most of its features available by hands-free voice recognition.  Bing, Pandora Radio, real time traffic, weather and fuel prices can all be accessed via Entune.  A JBL sourced stereo system is included with Sirius XM satellite radio available.  And finally offered on a Tacoma is navigation.

Mechanically, nothing has changed for the 2012 model year.  Two engines are offered: a 2.7 liter DOHC inline four cylinder making 159 horsepower and 180 lb-ft of torque is the base.  A 4.0 liter DOHC V6 with 236 horsepower and 266 lb-ft of torque can be fitted under the hood and both engines can be fitted to a manual or automatic transmission.  This is the perfect amount of power and torque to get Bangor Toyota enthusiasts anywhere they want to go. In the V6 models, a six speed manual and five speed auto are featured while the four cylinders have to make do with either a five speed manual or a four speed automatic.  The Tacoma may out sell its closest competitor, the Nissan Frontier, but the other Japanese pickup boasts more gears and more power from its drivetrain options.  More power for the Tacoma can be found by a factory-backed, Toyota Racing Development (TRD) supercharger kit for the 4.0 liter.  When equipped, power jumps up to 304 horsepower and 334 lb-ft of torque, or where it should be straight out of the box. 

At first, two special edition Tacomas will be offered.  The X-Runner, a street-tuned hyper handling version with the V6, six speed manual, two wheel drive and a lateral road holding rating of .9 gs will still be available.  For the other truck enthusiast, the T/X and T/X Pro packages will be offered to make the Tacoma even more capable in the muck.  An electronic locking rear differential, Bilstein shocks, specially tuned springs, 265 BFGoodrich Rugged Terrain tires and a 28mm stabilizer bar round out the off road T/X packages.

If you are looking for a Portland Toyota Dealer, Berlin City Toyota is here to help you find the right new or pre-loved vehicle of your dreams.  Stop by and visit with any of our knowledgeable sales guides for more information.

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Berlin City Toyota of Portland, your Portland Toyota dealer wants to introduce you the all new 2011 Toyota Corolla in Portland that comes with the 1.8-liter DOHC four-cylinder engine, which produces 132 hp at 6,000 rpm and 128 lb-ft of torque at 4,400 rpm. Dual Variable Valve Timing with intelligence (VVT-i) controls valve timing on both the intake and exhaust camshafts to help optimize performance and fuel economy. Internal components are optimized to reduce friction.

The 1.8-liter engine is paired with a five-speed manual transmission or a four-speed automatic Electronically Controlled Transmission (ECT) on the base Corolla, while the LE model features the four-speed automatic standard. The four-speed automatic uses a torque converter with flex lockup for increased fuel efficiency, as well as uphill/downhill shift control. Here at Berlin City Toyota of Portland we count with the entire selection of the 2011 Toyota Corolla in Portland and ready for a test drive.

Genius and Gorgeous Interior Available For All Portland Toyota Shoppers

The 2011 Corolla features a number of new interior design features that enhance its distinctive style.  A new seat color and pattern enhances Corolla’s contemporary looks, while the combination meter design has been changed with the aim of enhancing clarity. The instrument panel upper and door trim upper color has been changed, revealing a sophisticated cabin appearance. A newly designed steering wheel on the Corolla S is provides a sporty image.

Toyota designers focused significant attention on reducing wind noise. The A-pillar is specially profiled for this purpose. The windshield is made from acoustic glass and the window-frame structure is designed to reduce vibration of side glass. The windshield molding, wiper blade covers and shape of the cowl air intake louvers are all designed to minimize noise. Windshield washer nozzles are partially shielded by the rear edge of the hood, instead of sitting atop the hood or cowling.  Inside, the carpeting is designed to better absorb noise.

Berlin City Toyota of Portland:

At Berlin City Toyota, your Toyota Portland ME dealer , we believe in providing our customers over-the-top values and experiences. Our Over the Top Care Programs come standard for all our customers. From Door-to-Door delivery and No-Questions Return to Pre-owned Protection, we have you covered. It’s just another Berlin City way of saying “thank you” to our loyal community of customers and friends.

We are your Portland Toyota Dealer and Portland Used Car Dealer. Berlin City Toyota has great deals on new Toyota and used Toyota cars and SUVs. Our Over the Top Care Programs give you Peace of Mind you won’t get anywhere else.

We provide Toyota Sales, Toyota Service and Toyota Parts to Portland and the surrounding neighborhoods including Portland, South Portland, Westbrook Scarborough and Bangor.

Contact:

      Berlin City Toyota Scion of Portland
    191 Riverside Street
    Portland, ME 04103
    877-775-8597

2011 Toyota Cars For Sale Portland ME

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During the 2011 Detroit Auto Show, Toyota unveiled two all new Toyota Prius cars. An example may be referred to as the Toyota Prius C. The opposite is named the Toyota Prius V.

At the moment, both are concept cars. These are generally prototype vehicles designed to showcase new technologies and new styling. In accordance with a news release from Toyota, some sort of the Toyota Prius C will to enter the world in 2012.

The Prius V should hit sometime late in 2011.

The ‘C’ Means City

The Toyota Prius C might be a city car for the young generation of drivers. It will probably be another car in the Prius hybrid family. It’ll join the Prius (third generation) plus the Prius V.

The Prius C is a compact car generated for city driving. Due to its small size, this hybrid car is predicted to acquire excellent gas mileage.  Something that all Portland ME Toyota fans will appreciate; gas savings!  

The exterior of the car incorporates a similar styling to the third generation Prius. However, the modern vehicle features a smaller, streamlined look. During the 2011 Detroit Auto Show, the hybrid car featured a fascinating blue paint color as well as a sporty type of wheels.

The ‘V’ Symbolizes Versatility

The Prius V is a larger, family oriented vehicle. Good Toyota news release, the Prius V will have more legroom versus the current third generation of Prius cars.

It’ll likewise feature 34.3 cubic feet of cargo space behind the back seats. This may ensure it is one of the most spacious hybrid cars available on the market. In all probability it would also rival some standard and hybrid sport utility vehicles.

The exterior of the car would retain the standard Prius triangular shape. However, the car would feature improved aerodynamics and also a refined backdoor panel.

According to the Toyota news release the Prius C would have the following specifications:

* Length: 181.7
* Width: 69.9
* Height: 62.0
* Wheelbase: 109.4
* Wheels: 16-inch alloy, 17-inch allow (optional)
* Engine: 1.8-liter four-cylinder
* Horsepower: 98 hp
* Drive System: Front wheel drive
* Battery: Nickel metal hydride

Most of all, the Prius C would features 42 miles per gallon for city driving and 38 miles per gallon for highway driving. Combined that may be 40 miles per gallon.

In 2012 Toyota will even come with a plug-in Prius. According to the news release, it will likely be capable of being driven approximately 13-miles on fire up battery. Once that power is depleted, it will work just like standard Toyota Prius cars.

This new lineup of hybrid vehicles is likely to alter the hybrid car landscape. In the mean time, you can buy the normal third generation Prius at one of your premier Portland Maine Toyota dealers.

Due to a lack of used inventory, we have instituted a new program.  If you are looking to get out of your current car, truck or SUV, we offer a We’ll Buy program that will get into a new or used car from over 1000 cars we have in stock in Maine.  With this program we make selling your used vehicle easy by providing quick and up-front appraisals. We’ll get you the highest trade in value on your car, and even if you don’t purchase a vehicle from us, we will still buy your car from you! 

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NCFL’s partnership with Toyota began in 1991 with an approach that focused on improving the education of preschool children.  It continued to evolve and identify emerging needs in populations such as Hispanic and immigrant families.  This week, as NCFL celebrates 20 years of partnership with Toyota, more than 50 cities have benefited from its $36 million investment.
 
“It is rare for a corporate partner to have such a long-term vision and unwavering commitment,” said Sharon Darling, president and founder of NCFL.  “Toyota’s leadership – not only financial but also in terms of organizational and technical assistance – has helped family literacy programming continue to innovate.”
 
As part of the celebration, Dr. Shoichiro Toyoda, honorary chairman of Toyota Motor Corporation, toured a local family literacy site earlier this week and participated in NCFL’s annual conference. If you would like to contribute to the education of our youth today, stop by your Bangor Toyota dealer and inquire about our Drive For Education program.  We are taking donations as well as contributing a percentage of each car sale towards a fund that will donate to several schools in New England at the end of every year.
 
“The National Center for Family Literacy exemplifies the American spirit of lending a helping hand to people in need,” Dr. Toyoda said.  “We look forward to working hand in hand with everyone at the NCFL to improve the program further.”
 
The partnership’s family literacy programs have been visited by three first ladies (Laura Bush, Hillary Clinton and Michelle Obama), recognized by four U.S. Department of Education secretaries, and influenced federal policy such as welfare reform and the Elementary and Secondary Education Act.  Its efforts have been featured in publications ranging from PARADE to USA Today to Education Week.  This should make all Portland ME Toyota owners proud; as you have been a major contributor to their success!
 
National research verifies the success of family literacy priorities and programs:
 
o    A mother’s reading skill is the greatest determinant of her children’s future academic success, outweighing other factors, such as neighborhood and family income (National Institute of Health).
o    Children’s reading scores dramatically improve when their parents are involved in helping them learn to read.  Children whose parents are involved in this effort score 10 points higher on standardized reading tests (NCFL research).
o    Strong gains are being made in places like Oakland, Calif., where students whose parents attended family literacy programs scored 19 percent higher on standardized tests than students whose families didn’t participate in the program.  This is significant progress for a school system whose graduation rates are less than 25 percent for Latino and African-American students.
o    The partnership’s latest program, the Toyota Family Literacy Program, began in 2003 and is the first nationwide program of its kind to focus on Hispanic/Latino and other immigrant families.  It is unique because it not only brings parents and children together in a classroom but also includes programming that is culturally relevant to the populations served.  Program participants have experienced extraordinary outcomes in English language and literacy development, parent involvement and engagement, literacy behaviors at home, and school-related attitudes and behaviors.

In all, the programs in 50 cities across the country have leveraged more than $229 million in additional investment to sustain and expand family literacy.

Our Portland used car inventory is drastically low; therefore, we offer a We’ll Buy program that will take that unused car off your hands.  With this program we make selling your used vehicle easy by providing quick and up-front appraisals. We’ll get you the highest trade in value on your car, or buy it out right from you.  If you decide to purchase a vehicle from us, a portion of the proceeds will go into our Drive For Education fund and be donated at the end of the year.

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Berlin City, local Toyota Portland dealer, believes in providing customers with over-the-top values and experiences. By creating special customer programs such as Clearway menu, No-Questions Return and Pre-owned Protection, they make the car-buying process fun, easy and enjoyable.

Berlin City had a great sales season last month. They were so successful, that now they need trade-ins to re-stock their inventory. As a thank you to all New England customers, Berlin City Auto Group is kicking in with the “TradeKeys Sales Event”. This Toyota Portland dealer invites you to bring your car down and trade keys. You can get up to 120% of Kelley Blue Book value on your trade. You won’t find a higher trade and allowance anywhere.

New Toyota Cars For Sale in Portland ME

If you are searching for a car with better fuel efficiency, more engine power of perhaps just something different for the family, you have come to the right place. With 14 brands available, you are sure to find the car you need and at the right price.

Are you looking for a specific Toyota model? Berlin City recommends the 2011 Toyota Tacoma, which is a Toyota’s compact pick-up truck offering – just the right size for all but the most serious contractor. This vehicle is available in up to 18 different configurations, based on three cab types: Regular Cab, Access Cab, and Double Cab. Depending on the cab of your choice, the buyer also has a choice between 60.3-inch or 73.5-inch bed lengths.

So what are you waiting for? Stop by Berlin City at 191 Riverside Street Portland, ME or visit www.berlincity.com for more information. The Trade Keys event ends May 30, 2011.

Berlin City. Over the Top Care. By Down to Earth People.

Find New Toyota Cars For Sale in ME

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The Camry has been among consumer’s top ten cars for several years running now, so visit Berlin City Toyota to find some of the best deals on Portland used cars.

The  Toyota Camry comes as a mid-size four-door sedan available in four trim levels – base (formerly CE), LE, SE and XLE. The base Camry comes with a four-cylinder engine, while the three higher trims offer a choice between the four-cylinder and a V6.
Base Camry’s include 16-inch steel wheels, air-conditioning, a six-speaker CD audio system with an auxiliary input jack, a tilt and telescoping steering wheel, cruise control and full power accessories. The Camry LE adds keyless entry and an eight-way power driver seat.*

The SE includes a sport-tuned suspension, 17-inch alloy wheels, and special interior and exterior styling details. The XLE offers a softer suspension and 16-inch wheels and a 440-watt JBL sound system with an in-dash CD changer, Bluetooth connectivity, an automatic dual-zone climate control system with a high-tech air filter, reclining rear seats, a moonroof, wood-tone accents and, on the V6 model, leather seating. A keyless start system is available on XLE V6 models.

The standard engine on all trim levels is a 2.4-liter four-cylinder engine pushing 158 horsepower and 161 pound-feet of torque. Transmission choices include a five-speed manual and a five-speed automatic.  This is engine provides plenty of power to Portland Toyota drivers looking for a weekend getaway up to the mountains.

The four-cylinder Camry XLEs only come in automatic. Fuel economy ratings are 21 mpg city/31 mpg highway with either transmission. For those seeking a faster Camry, Toyota offers a 3.5-liter V6 engine capable of 268 hp and 248 lb-ft of torque.

Every Toyota Camry comes with front-seat side airbags, full-length side curtain airbags and a driver knee airbag. Anti-lock brakes with brake assist are also standard. Stability control is optional across the line. The Camry earned a perfect five stars in all frontal- and side-impact categories. (Depending on which model year you purchase).

Aside from having a great selection of Portland used cars, we great parts and service departments as well.

We stock a variety of certified used cars in Portland, all of which are either Toyota factory certified or Berlin City certified.  Both give you peace of mind knowing that of something happens mechanically, it will be taken care of.

Our Portland used car inventory is drastically low, therefore , if you are looking to get out of your current car, truck or SUV,  we offer a We’ll Buy program that will get into a new or used car from over 1500 cars we have in stock throughout New England.  With this program we make selling your used vehicle easy by providing quick and up-front appraisals.  And, even if you don’t purchase a new vehicle from us we will still buy your car from you! 

*All of these options, engine, and transmission configurations may not be available, depending on which model year you purchase.

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Body Styles, Trim Levels, and Options

The 2011 Toyota Highlander is a midsize seven-passenger crossover offered in base, SE and Limited trim levels. The entry-level Highlander comes equipped with 17-inch cast-aluminum wheels, rear privacy glass, cloth upholstery, a 40/20/40-split-folding second-row seat that both reclines and slides fore and aft, a 50/50-split-folding third-row seat, air-conditioning (with rear controls), a tilt-and-telescoping steering wheel and a six-speaker CD stereo with an auxiliary audio jack.

Step up to the SE and you get a sunroof, power tailgate (with a separate glass hatch), roof rails, foglamps, windshield wiper de-icer, dual-zone automatic climate control, leather upholstery, an eight-way power driver seat, heated front seats, an auto-dimming rearview mirror, cargo area-mounted releases for folding down the second-row seats, a back-up camera, and an upgraded audio system (optional on base) with satellite radio, a USB port and Bluetooth connectivity/streaming audio.

Powertrains and Performance

The 2011 Toyota Highlander is available at your Portland Toyota Dealership and comes with a choice of two engines. The Base model can be had with a 2.7-liter inline-4 engine that puts out 187 horsepower and 186 pound-feet of torque. Power is sent to the front wheels through a six-speed automatic transmission. EPA fuel economy estimates are 20 mpg city/25 mpg highway and 22 mpg combined.

Optional for the base and SE and standard for the Highlander Limited is a 3.5-liter V6 that’s rated at 270 hp and 248 lb-ft of torque. A five-speed automatic and front-wheel drive are standard; all-wheel drive is optional. A Highlander Limited AWD tested sprinted from zero to 60 mph in just 7.5 seconds, performance that makes it one of the quickest crossovers on the road.

At Berlin City Toyota we have a great selection of new and used Toyotas for sale.  We offer an exclusive pre-owned protection program that will give you peace of mind when purchasing a used car for sale in Portland.  If something needs repair in the first 60 days or 2000 miles, we will fix it at no charge to you.

Aside from having a vast inventory of new and used Toyotas, we have an excellent service department with factory trained technicians ready to handle anything with your vehicle.  So, if you are looking for car repair in Portland, look no further than Berlin City Toyota.

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Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.
 
The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the automaker determine the plural nomenclature of Prius. The campaign coincided with the world premiere of the Toyota Prius family of vehicles. With 25 percent of the votes, Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota. As such, Dictionary.com has updated its entry for the word ‘Prius’ to reflect this.
 
Toyota unveiled the winning word at the Chicago Auto Show this morning. Jay Schwartz, head of content for Dictionary.com, was on hand to inform the public that, as the plural of Prius has now been determined, the term ‘Prii’ will be reflected in Dictionary.com.

After the more than 1.8 million votes were cast during the course of the six-week campaign, Prii beat out its four competitors: Prius, Priuses, Prium and Prien. Prius came in at a close second with 24 percent of the votes. A video recap of the campaign and winning word celebration can be viewed at www.ToyotaPriusProjects.com.

“Community has always been a big part of the Prius brand, so it was only fitting that we invite the online communities to participate in the plural discussion,” said Colin Morisako, advertising manager for Toyota. “The people have spoken-Prii will be the accepted term used to describe multiple Prius vehicles going forward.”

The plural of Prius has sparked debates since the launch of the vehicle 10 years ago. Now that the Prius family has grown, Toyota asked its customers and fans to help the company decide on a term to describe the plural of Prius for sale in Portland, thus answering the decade-long question-what do you call more than one Prius? Online voting modules enabled the public to vote for their preferred plural of Prius as well as view real-time polling data. The campaign also featured an animated video, print ads and a web series hosted by James Lipton, host of Inside the Actors Studio and author of An Exaltation of Larks.

With the expansion of the Prius family to include the Prius Plug-in Hybrid vehicle (PHV), Prius v and Prius c concept, Toyota hopes to further increase acceptance of the Prius brand by offering a wider selection of vehicles that each maintain Prius’ core values of high fuel economy, low emissions, proven gas-electric hybrid technology and environmental stewardship.

At Berlin City Toyota we have a great selection of Prii vehicles to choose from.  If you are looking for a hybrid for sale in Portland, look no further we have them all. Stop by our lot on South Broadway and browse our entire inventory of new and used vehicles. 

If you are already a happy Toyota owner, then let us help you maintain the longevity of your vehicle.  We have a state of the art service facility and technicians that are Toyota factory trained and certified.  So if you are looking for car repair in Portland, pay us a visit and see if we can’t get your vehicle running in optimum performance.

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Toyota launched a new advertising campaign highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new Toyota in Portland.
 
“For three consecutive years, people have purchased more Toyota vehicles than any other brand,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, U.S.A., Inc. “We look forward to maintaining this momentum in 2011 as we continue to focus on fuel efficiency, value, quality and safety.”
 
The “#1 For A Reason” campaign will highlight some of the sales accomplishments Toyota vehicles have achieved throughout the years, as well bring attention to some of the notable third-party awards Toyota has received for its leadership in safety and overall value. Featured in the commercials will be Toyota’s segment leading products-Camry, Corolla, Prius, RAV4 and Tacoma.
 
With a full lineup of passenger cars, SUVs and trucks, your Portland Toyota Dealer, Berlin City Toyota, has something for everyone, including the stylish 2011 Toyota Camry, the number-one selling car in America. Camry has retained its sales leadership crown for nine straight years, with more than 90 percent of Camrys sold over the past 15 years still on the road today.
 
The mid-size Corolla sedan holds the title of best-selling car of all time with more than 8.6 million sold in the U.S. since it launched in 1968. Equipped standard with the advanced safety features of the STAR Safety System, the 2011 Toyota Corolla and four other Toyota vehicles, including Avalon, Venza, Highlander and Sienna, were named as Top Safety Picks by the Insurance Institute of Highway Safety for 2011.
 
With more hybrids on the road than all other manufacturers combined, Toyota is no stranger to fuel efficiency. The best-selling hybrid in the world, the Toyota Prius, achieves an average of 50 miles per gallon, helping make Toyota the most fuel-efficient lineup of any full-line manufacturer.  And with rapidly rising gas prices, this vehicle has become a number one choice amongst consumers.
 
For consumers that need cargo and towing capacity, Toyota also offers the best-selling compact truck, Tacoma. IntelliChoice named Tacoma the Best Overall Value in its segment for 2011 along with six other
 
At Berlin City Toyota, your Toyota Dealer in Portland, we have all of these great vehicles in stock for you to choose from.  So if you are looking for a Toyota for sale in Portland, we are your premier Toyota Dealer.
 
Aside from having a vast inventory of new and used Toyotas, and a knowledgeable sales team to help answer any questions, we also are equipped to handle your service needs.  Our service team members are Toyota factory trained, and prepared to handle any Toyota repair in Portland. So whether you are looking to purchase a Toyota or get your current one serviced, Berlin City Toyota is here for you.

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These commercials highlight the all new 2011 Toyota Sienna, and we can probably all agree that it is a very common conception that minivans just aren’t that cool and really haven’t been for quite some time now. Apparently, however, someone forgot to tell the millions of people (and counting) that have viewed Toyota’s “Swagger Wagon” online commercials over the past few months.   And while Toyota’s latest social media campaign has been ultra-successful, a countless number of other companies have tried to come up with ideas that are as likable and shareable as the “Swagger Wagon” series, only to fall way short of the success currently being enjoyed by Toyota….

So where did Toyota go right with the “Swagger Wagon” project? The brilliant minds behind this clever campaign actually belong to the Los Angeles-based marketing company Saatchi & Saatchi LA. As your Portland Toyota Dealer knows very well, and as I’m sure Saatchi & Saatchi LA would attest, the sustained success of these videos wasn’t an accident. Instead, and as is the case with essentially any and every video that goes viral, the popularity and much-needed positive PR for Toyota brought about by these videos shows businesses of all sizes what’s possible when the right team of people are pulling the web strategy strings. In short, this was done by first creating content that would resonate with Toyota’s targeted audience, followed by a well-executed plan to share the video with the masses via social media platforms.

Here are 4 specific reasons that have made Toyota’s “Swagger Wagon” campaign a complete success:

1. Emotion Creates Motion-

• Emotion sells. Whether it’s comedy, sadness, anger or love; emotion creates a bond between the viewer and the video. Using trendy music mixed with comedy allowed Toyota to create the perfect marketing tool, allowing people to feel emotion. This created an attachment to the videos, ensuring that people would watch them over and over again.

2. Eyes on the Prize-

• Toyota used a source that they already knew had traffic- their very own site. By traffic that they already had coming to their site, Toyota was able to spread the news about the video in a faster, more efficient way.

3. Entertain & Educate-

• One thing you’ll notice in Toyota’s video series is that in every video you watch, you learn something new about the van. Whether it’s styling, versatility, available entertainment or spaciousness; Toyota was able to deliver entertaining videos, each of which is filled with selling points for the minivans. When viewers began spreading the videos throughout the web, they helped Toyota get the selling process firmly underway.

4. Caring is Sharing-

• Because Toyota decided to share these videos via a mini site on YouTube, it allowed people to share the content across many online media platforms.

So if you are looking to become part of the “cool” swagger family, you can find the 2011 Toyota Sienna for sale in Portland, at Berlin City Toyota.  We have a great selection of all trims levels and colors to choose from on this great minivan.  Aside from new Toyotas, we have a great selection of used cars to choose from as well.

We also have one of the top Portland Toyota repair facilities.  We have an excellent team of Toyota trained technicians that can take care of your every need.  So pay us a visit and see what we can to either get you into that new “Swagger Wagon” or help maintain the longevity of the Toyota you already own.

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As a Toyota owner, you want to keep your vehicle in tip-top shape for years to come. Your #1 Portland Toyota parts and Toyota service department can help you accomplish just that. Of course, when the time comes to service your Toyota car, truck, or SUV, look no further than Berlin City Toyota.

There are a number of advantages to servicing your Toyota at an authorized Toyota dealer including:

• Toyota factory-trained and certified technicians will fix it right the first time. In addition to passing the rigorous Toyota Certification Program, many of our technicians are also certified by the National Institute for Automotive Service Excellence (ASE).
• We have a knowledgeable and friendly service staff that will take the time to talk to you and answer any questions you might have.
• State-of-the-art equipment and tools designed especially for your Toyota!
• Genuine Toyota Parts that are designed to keep your vehicle working at Toyota’s high-quality levels.

Now that you own a Toyota, it’s time to keep it in the best condition possible. Who better to take care of it than the people who know and care the most – the service team at your Portland Toyota dealer, Berlin City Toyota.

However, if you are like me, and prefer to do some of the simple maintenance on your Toyota yourself, make sure to stop and purchase your Toyota parts in Portland, from Berlin City Toyota.

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Tokyo/New York – Japan’s Toyota Motor Corp remained the world’s largest automaker last year, but General Motors rose to once again pose a formidable challenge, sales figures released by the companies showed Monday.

Toyota said its global sales in 2010 increased 8 percent to 8.42 million vehicles, maintaining its status as the world’s largest carmaker despite a massive recall damaging its reputation. The figure included the sales by its subsidiaries Daihatsu Motor Co and Hino Motors Ltd.

GM sold 8.39 million vehicles in 2010, a 12.2 percent jump. The increase comes as international sales rose, with China the most important market surpassing the domestic US market.

The US giant was first surpassed as top carmaker by Toyota in 2007 after ruling the market since 1931. In 2009, the Detroit-based carmaker was forced to take a government bailout to stave off bankruptcy.

Toyota’s overseas sales grew 6 percent to 5.96 million units while its domestic sales were boosted 14 per cent to 1.57 million, Toyota said in a statement.

The Japanese carmaker had to recall more than 10 million vehicles worldwide late 2009 and early 2010 over problems with accelerator pedals, floor mats and brakes. The recalls dealt a devastating blow to the company, which was known for the safety and quality of its products.

Germany’s Volkswagen with 13.5 per cent sales growth and 7.14 million vehicles sold was the third-largest automaker. French- Japanese duo Renault-Nissan and South Korea’s Hyundai-Kia rounded out the top five.

At Berlin City Toyota, your Maine Toyota Dealer , we give it our best effort everyday to make sure that you are comfortable with your buying experience.  Feel free to stop by our showroom in Portland and browse our inventory at your leisure.  If you have any questions, we have a very knowledgeable sales staff ready to help at anytime.  However, if you don’t have the time to make a trip to our lot, you can take advantage of our door-to-door vehicle delivery program.  With this program, you can browse our entire inventory online from the comfort of your home, choose the vehicle you like, submit the application, and with-in 48 hours one our friendly sales guides will be on your doorstep with your paperwork ready to sign and your new car in your drive way.

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Enhance Your Ownership Experience

• The most important thing you can do to keep your Toyota running well is to change the engine oil on schedule. Click to learn more about the advantages of using a genuine Toyota oil filter.
• Simple things like making sure to replace worn out wiper blades will ensure that you have a clear view of the road under all conditions.
• No one should have to second-guess their brakes and being able to stop your vehicle is a critical part of driving. Inspect your brakes at regular intervals according to your Toyota’s recommended maintenance schedules.
• Every so often, take a moment and check your battery to ensure you’ve got the power necessary to start your Toyota under any circumstance.
• Keep an eye on tire pressure – losing just a few pounds of pressure in your tires can hurt fuel economy and shorten tire life significantly.
• Be aware that the stop-and-go nature of urban and suburban driving is harder on your vehicle than steady long-distance driving.
• Take the time and read your Toyota Owner’s Manual. It will tell you everything you need to know about your vehicle.

Maximize Your Mileage

• Everyone wants to burn less fuel. So when you’re on the open highway, use your Toyota’s cruise control (if equipped).
• Slow down for hills. Maintaining your speed up a hill means opening your vehicle’s throttle, which burns more gas. On down hills, use gravity to help increase speed and improve fuel economy.
• You should only accelerate when you have to, and only as much as you need to. Avoid jackrabbit starts, bring your Toyota to speed with a light right foot, and maintain smooth progress on the road.
• When you need to slow down or stop, get off the gas as soon as you can. Use your brakes when you need to, but allow the other forces working on your vehicle to help slow you down.
• When you need to slow down or stop, get off the gas as soon as you can. Use your brakes when you need to, but allow the other forces working on your vehicle to help slow you down.
• Keep your windows closed whenever you can. This’ll help to decrease drag. For climate control, use your vehicle’s air conditioning. It’s the better way to go.

Berlin City Toyota, your Portland Toyota Dealer, loves to see happy Toyota owners.  And we thought by sharing this information, you can make that Toyota last even longer.  However, if there is ever a time you may require professional assistance, your Portland Toyota Service department at Berlin City Toyota has a very knowledgeable staff to answer your questions.  If you are looking for Toyota parts in Portland, we have have a fully stocked Toyota parts department for those of you who prefer to do simple tasks like oil changes yourself.

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The 2011 Toyota Tacoma is the best selling compact pickup five years running. While some competitors, such as the Ford Explorer Sport Trac, are bowing out of the compact pickup segment all together, Toyota has expanded is presences by adding five new trims to the Tacoma line up. Of course, the term compact doesn’t necessarily mean small, as the Toyota dwarfs the Ford Ranger and Chevrolet Colorado in every area that counts. It’s now more akin to the midsize Dodge Dakota and Nissan Frontier, and not all together much smaller than some full-size regular cab pickups. And, while the Frontier and Dakota are worthy competitors, neither can match the Tacoma’s excellent resale value and overall history of reliability.

If you’re looking for a capable pickup larger than a Chevrolet Colorado, but not as massive as a Ford F-150, the 2011 Toyota Tacoma deserves your attention, now available at your Gorham Toyota Dealer, Berlin City Toyota. Beyond its cult-like following, many consumer groups rank the Tacoma at the top of their reliability and repair charts.

Five new fuel-efficient models join the Tacoma lineup for 2011, all equipped with the 2.7-liter engine. New trims include the TX and TX Pro Package, both based on last year’s SEMA concept trucks. New features for 2011 include standard air conditioning on Regular Cab models and satellite radio on all models equipped with the six-disc CD changer.

The 2011 Toyota Tacoma’s roomy interior includes a recessed, three-ring instrument cluster that looks handsome and is easily viewable from the driver’s seat no matter what the driver’s size. Most, if not all of the controls are easy to reach and adjust, and steering wheel-mounted controls for the radio are available. The Tacoma’s firm seats include firm bolstering in key areas and numerous adjustable points to support most body types and sizes. Access Cab models feature a small rear seat area suitable only for short trips. Frequent four-passenger journeys are best suited for the Double Cab, which features big back doors that open wide for easy entry and exit.

The 2011 Toyota Tacoma combines classic Toyota truck styling with some of the oversized features commonly found on full-size domestic trucks. A new grille and more trims this year expand the Tacoma’s wide-ranging personality profile, touting oversized headlamps, chrome or black-out grille treatment and an assortment of wheel and tire packages. As with all Toyota products, the Tacoma’s overall fit and finish are impeccable, with tight tolerances between body panels, glossy paint and doors that shut with a solid “thunk”. Unique features include a class-first roof-rack system on Double Cab models and integrated bed deck rails that can be used to secure optional accessories, such as the fork-mounted bike rack and diamond-plate storage boxes. The Tacoma’s bed features a protective composite bed liner that is both durable and light.

Both the four-cylinder and the V6 Tacoma engines feature Toyota’s VVT-i technology (Variable Valve Timing with intelligence) that minimizes the compromise between low-end torque and peak horsepower. Combined with a choice of four available transmissions, two-or four-wheel drive, three cab styles and more, Toyota makes it easy to get exactly the pickup you want.

At Berlin City Toyota, your Toyota Dealer in Maine, we have plenty of the new Toyota Tacomas to choose from! We take tremendous pride in the vehicles we choose to put on our front line. Our factory trained technicians conduct very thorough inspections on all of our used Toyotas for sale in Portland, at Berlin City Toyota.

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Until the day comes when we are all piloting flying cars (and trust me, the day will come), our cars are stuck with these rubber things called tires. They roll nice and all, but they have a rather nasty problem of sometimes losing air. And without air, they become deflated and virtually useless.

Changing a flat tire is not a very pleasant experience. It seems like your car purposely tries to get a flat tire at the least opportune moments. Like when you are rushing home from work to catch your favorite episode of “Happy Days,” for instance. You know the one where Fonzie rides the killer bull while on vacation in Colorado.

Now, there are some of you who might be lucky and own a car with run-flat tires or a low tire-pressure warning system. If that is the case, you might be able to avoid the icky process. But even if you are a hapless soul, changing a tire doesn’t have to be all bad. With knowledge comes power. If you are unsure how to change a tire properly, and you want to know, read on.

OK, so you are driving along and all of the sudden you hear a loud bang and the telltale thumping noise of a dead tire. You carefully pull off to the shoulder of the road. Checking to make sure no other motorists are going to run you over, you exit your vehicle and inspect the car. Sure enough, your car’s left front tire is completely flat. You are not going to be able to keep driving, so you are going to have to remove it and install your car’s spare tire in its place.

Jack up the Car
The first step is to find your car’s spare tire, jack and tire iron. The spare tire is almost always located underneath the floor mat in the trunk. Unless, of course, your car doesn’t have a trunk. If you own an SUV, minivan or pickup, the spare tire is often mounted on the back of the tailgate or underneath the vehicle itself.

Once you have found the spare tire, remove it from the car. If you have an air pressure gauge handy, you will want to check the spare tire’s pressure. If this tire is flat, too, you’re in a bit of trouble. But let’s just assume you have been keeping tabs on the spare tire’s health, and its air pressure is perfect.

The next step will involve removing the flat tire. Make sure that the car is in gear (or in “park” if the car is an automatic) and the emergency brake is set. The car should be parked on a flat piece of pavement. Do not attempt to change a flat if the car is on a slope or if it is sitting on dirt. It’s also a good idea to block the tire opposite of the flat tire. Therefore, if the left front tire is flat, it would be a good idea to place a brick or other large, heavy object behind the right rear tire. (Your cousin Fred might also be large and heavy, but it’s not a good idea to use him to block the tire). Blocking the tire makes the car less likely to move when you are raising it.

Use the tire iron (the L-shaped bar that fits over the wheel lugs) to loosen each wheel lug. The wheel lugs are almost certainly very tight. You’ll have to use brute force. Just think about how Mr. T from the “A-Team” would do it and try to be like him. Say to yourself, “Hannibal, I piddy da fool who can’t break loose wheel lugs.” You’ll have those babies loose in no time. You loosen them by turning them counterclockwise, by the way.

Now, at this point, you don’t want to actually remove the lugs. You just want them loose. Once you have accomplished this, move the jack underneath the car. If you don’t know where the proper jacking points are, look them up in the owner’s manual (you keep your owner’s manual in your car, right?).

Maneuver the jack underneath the jack point and start to raise the jack. Most car jacks these days are a screw-type scissor jack, which means you simply turn the knob at the end of the jack using the provided metal hand crank. Raise the jack until it contacts the car’s frame and continue expanding the jack.

Remove the Flat and Install the Spare
Raise the car with the jack until the flat tire is completely raised off the ground. Once this is done, remove the wheel lugs completely. Depending on how tight the lugs are you might be able to remove them by hand. Set the lugs aside in a secure location where they can’t roll away.

Position the spare tire over the wheel studs. This is the most physically challenging part of the whole process. You’ll have to hold up the tire and try to line up the holes in the wheel with the protruding wheel studs located on the brake hub. One trick that might help is to balance the tire on your foot while you move it into position.

After you have the spare tire hanging on the wheel studs, screw each of the wheel lugs back on. You’ll want to start them by hand. Make sure you do not cross-thread them. The lugs should screw on easily. Once each of them is snug and you can’t tighten them any further by hand, use the tire iron to finish the job. At this point, you don’t need to get the lugs super tight. You just want them snug for now. Make sure that the wheel is fitting flush against the brake hub.

Once the spare tire is on, carefully lower the jack. Pull the jack away from the vehicle. The final step is to tighten down the lugs completely. The reason you tighten the lugs now is that the tire is on the ground and it won’t rotate around like it would if it was still hanging in the air.

Wheel lugs have a specific torque rating that they are supposed to be tightened down to, but there is pretty much no way you can figure that out using a simple tire iron. The general rule here is to tighten down the lugs as much as possible.

That’s it. Put the flat tire in the space where the spare tire was and put the jack and tire iron back in the car. Most compact spare tires are smaller than regular tires (they look dinky and people commonly refer to them as “rubber doughnuts”), so it is possible that the flat tire won’t fit in the spare tire well. Also, compact spares have a limited top speed. The tire’s top speed will be written on its sidewall. If your vehicle has a full-size spare, you won’t encounter these problems. With the spare installed, you should be able to reach your house or the nearest service station.

At our Toyota Service Department in Portland, our factory trained technicians are ready for anything you bring them.  Once you have put on your spare tire, stop by Berlin City Toyota in Portland, and see if we can repair that “nasty” tire that just put you through the ringer.  If the tire is not repairable, our knowledgeable parts consultants can help you get back on the road with a brand new tire from our inventory.

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Unless you have been trained in how to respond to a snow- or ice-induced skid, you will invariably succumb to what the experts call “target fixation.” That is: focusing on your impending doom instead of taking proper evasive action. This will result in a crash.

It’s a crash that could have been avoided, says Jerry Pearl, general manager of the Bridgestone Winter Driving School at Steamboat Springs, Colorado. Pearl has been teaching people how to drive safely in the snow for 18 years. Not just any people, either. Although the school mostly serves ordinary citizens, it has also instructed some elite police, security and law enforcement agencies in the U.S. Among the program’s graduates are officers of the Defense Department, the Secret Service and the FBI. Pearl has also taught members of state and city police forces from across the country.

Most of these clients enroll in the school’s two-day Performance Program ($1,475), which teaches advanced winter driving techniques, such as deliberate, controlled skids like those performed by professional rally drivers. Pearl says a lot of engineers from various automakers also attend this course, as they find it helps them to understand vehicle dynamics — invaluable information in the design and implementation of stability and skid control systems.

Most ordinary drivers sign up for either the three-hour, half-day tutorial ($145) or the more involved full-day, six-hour course ($275).

If you live in a snowy region, other schools likely exist in your area. It’s money well spent if you consider that even the full-day course is less costly than the average insurance deductible, not to mention what you might pay in police fines and increased premiums if you are unfortunate enough to suffer a winter driving accident.

While there’s no substitute for hands-on professional instruction and actual driving experience, Pearl offers the following tips to drivers in winter conditions:

1. Be prepared: Before you set out in winter weather, make sure your vehicle is properly equipped, says Pearl. That means snow tires or chains in extreme conditions.

2. Slow down: Driving too fast is the No. 1 winter driving error, Pearl says. “Read the road to choose the appropriate speed,” he instructs. Slippery roads make every mistake happen faster and more dramatically. And don’t think antilock brakes, stability systems or other vehicle control mechanisms will help you if you’re sliding, Pearl warns. “If you’re going too fast, you’re going to go off the road and nothing’s going to change that.”

3. Look ahead: “Winter drivers need to use their eyes more effectively,” states Pearl. Not only should you be aware of road ice and other slippery conditions, but you should also double the distance you normally allow between you and the car in front of you. An easy calculation for this distance is four car lengths for every 10 mph you are traveling. That means if you are doing 40 mph, you should leave 16 car lengths between you and the vehicle ahead. Also, says Pearl, look ahead and get ready for corners and other obstacles before you arrive at them. “A good driver looks ahead and anticipates problems. An inattentive driver doesn’t watch the road and is forced to react to problems, usually abruptly.”

4. Brake before you enter a corner: Smoothly apply your brakes before you reach a corner and then release the brakes and use all the grip of the car to corner. Then, once you are through the turn, accelerate out. “Enter a corner with too much speed and then try to adjust in the corner and you will lose grip,” warns Pearl. When the wheels are braking, their surface becomes static and they can behave like four hockey pucks and can move multidirectionally (that is: spin). If that happens, you will likely lose control of your vehicle.

5. Practice the smooth and effective use of the vehicle’s controls: As in the cornering instruction above, Pearl teaches his winter driving students to use their vehicle controls smoothly and surely. “The steering wheel gives people the most trouble,” he observes. “They’re too rough and imprecise with it.” The result of bad steering wheel control is that your vehicle will become imbalanced. Once that happens, you’ll probably skid. Therefore, it’s important to stay in control of your vehicle’s weight distribution. That takes some understanding of your vehicle’s physical dynamics.

6. Be informed: Regardless of whether your vehicle is rear-wheel, front-wheel or all-wheel drive, the results of a loss of balance are the same, Pearl explains. What you need to understand is where the bulk of your vehicle’s weight resides and how your engine power can affect that weight. In a pickup, all the weight is in the front with the engine and the cab, so, with little weight over them, the rear wheels have tenuous grip and the back end can easily slip out. Likewise, a rear-wheel-drive musclecar, such as a Ford Mustang GT, has a lopsided power-to-weight ratio, so its back end is also prone to losing grip on slippery roads. A front-wheel-drive, front-engine sedan, such as a Honda Accord, also has a light rear, so that if you abruptly lift off the accelerator in a corner, all the weight shifts to the front and the rear has little grip. The result can be that the car will pull to the side in a corner and spin out.

7. Learn how to control a skid: Although this is probably best learned and practiced on a driving course, Pearl describes what you should do if you find yourself in an oversteer situation (meaning: your car is turning too much). “You have to go against your natural tendencies,” he says. “Turn into the skid. You also need to accelerate.” That last piece of advice seems to freak people out the most, he admits. “People don’t think about accelerating to control the car.” However, many oversteer skids can be controlled and a disaster averted simply by releasing the brake and gently accelerating. This transfers the weight from the front to the rear wheels, which allows you to steer into the direction of the skid, gain control of the vehicle and continue safely on your way. If you drive a rear-wheel-drive vehicle, cautions Pearl, be careful not to over-accelerate or the tires may spin and you will oversteer and slide out of the turn. In an understeer skid (when your car refuses to turn and is sliding), once again it’s important not to react instinctively by over-correcting the steering wheel, by braking or by doing both simultaneously. Understeering is usually caused by entering a corner too quickly and then turning. To turn the vehicle effectively, your wheels need grip. If you react to an understeer skid by turning more, you’re only asking for more grip, which is unavailable. The same is true if you brake. Instead, Pearl advises, in an understeer skid, carefully adjust your steering wheel until you regain some grip at the front wheels. Once grip is restored, gently and precisely add steering. Of course, this requires room to maneuver, but if you adhere to point No. 3 above, you should have plenty of room.

Mastering control of your vehicle in snow and other winter driving conditions comes with learning proper driving techniques and with experience. In time, encourages Pearl, you should develop what he calls a good “seat of the pants” feel for winter driving, meaning an intuition about how your car will behave in certain situations and circumstances.

If you have been unfortunate enough to succumb to an accident due to the snow, or any other reason, visit your Portland Toyota Service Center, at Berlin City Toyota of Portland.  Our experienced Service consultants and technicians will be able to take care of you and your vehicle and get you back on the road as quickly as possible.

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The Prius Plug-in is designed to be fully charged in 3 hours on a 110-volt connection and can last 13 miles running purely on electricity but once the electricity is up the vehicle reverts back to Hybrid mode that gets between 48 and 51 mpg.  Toyota hopes that this is only the beginning of government and businesses being converted exclusively to electric and/or Hybrid vehicles for transportation.

“New York City has one of the world’s most aggressive and comprehensive sustainability plans – PlaNYC, which aims to reduce carbon emissions by 30 percent by 2030,” said New York City Mayor Michael R. Bloomberg. “Reaching our goal means having a more efficient vehicle fleet, and Toyota continues to be a great partner for City government, which has the world’s largest fleet of hybrid vehicles. I want to thank Toyota for making us a part of the Plug-in Hybrid vehicle program and generously providing these cars at no cost to the taxpayer.”

By 2012 Toyota plans to deliver 160 Prius Plug-in Hybrids across the country as a part of the demonstration program.  Not only will the NYCDOT and the Port Authority of New York and New Jersey save taxpayers dollars with the use of the Prius but this will allow Toyota to gather research on the cars while being used day-to-day to improve the technology.

“Toyota and New York City share a commitment to building a more environmentally sustainable future for New York, making this Prius Plug-in Hybrid partnership a natural fit,” said Yoshi Inaba, President and COO of Toyota Motor North America, Inc.  “As we strive to bring advanced-technology and alternative-fuel vehicles to market that will not only benefit our customers but also the environment, these real-world partnerships are critical to the success of the program.”

The 2011 Toyota Prius in Portland

Looking to buy a 2011 Toyota Prius in Portland?  Your local Toyota dealer has the full line-up: Prius II, III, IV, and V available.   The Prius starts at just $22,800 and gets 48-51 mpg.  There are plenty of other standard features including heated outside mirrors, an auxiliary audio jack for your ipod, keyless entry system, and a Star Safety System.

Head to your  Portland Toyota dealer to test drive a Toyota Prius today or call 603-326-4829 for more information or a price quote for a Toyota Prius in Portland.

All Toyota Cars For Sale in Portland

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The Toyota Prius is a hybrid vehicle that accentuates a practical body style with a green eco-friendly image, and features a five door hatchback roomy enough for five passengers. The 2010 model has been revamped making it one of the most popular cars of today. It’s a bit sportier and looks sleeker in shape from previous models.

Portland Toyota drivers will love the Prius IV, which is the fourth trim level that the Prius is offered in. Standard features include 15 inch alloy wheels, all power accessories, keyless entry, a hybrid system display, and a stereo system complete with a CD player and audio jack. The Prius IV features additional features not offered on standard models such as leather upholstery, heated front seats, and additional buttons for keyless entry.

Portland Toyota Prius IV

Inside the 2010 Prius IV drivers can look forwards to space and comfort along with a feel of sophistication. The interior features modern and attractive accents to fit the lifestyles of any Portland Toyota driver.

Your leading Portland Toyota dealer, Berlin City Toyota, has been serving the Portland and surrounding areas for several years offering nothing but an exceptional experience for its Toyota shoppers. With an inventory always full of the latest models and a showroom to always remember, Toyota shoppers will not go home disappointed.

For more information regarding the 2010 Prius IV and other models contact Berlin City Toyota by visiting www.berlincitytoyotame.com or call the sales department at (877) 806-6548.

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The Regular Cab, which is the most compact of the four models, starts at an affordable price of $16,365 and gives buyers a fuel economy of 21mpg city and 25mpg highway. A step up from the Regular Cab is the Access Cab, offering a rear access door that provides room for back seat passengers. The Access Cab starts at $19,655 and has the same fuel economy of 21/25mpg as the Regular Cab model.

The next in line for the Tacoma is the Double Cab. This roomier model includes a full rear split bench seat with a fuel economy of 19mpg city, 25mpg highway and starts at $21,865. Last but not least is the X-Runner offering Portland Toyota buyers 15mpg city and 19mpg highway with a starting price of $25,735.

Portland ME Toyota Tacoma

All 4 trim levels are available with other options for an added price and include similar standard features such as the deck rail system. The 2011 Toyota Tacoma is a low emissions vehicle that includes the Star Safety System with vehicle stability control and an anti lock brake system. Its Smart Stop technology reduces engine power when the brake is firmly applied keeping drivers safe by bringing vehicle to a stop.

If you’re looking for a quality mid-size pick-up for all of your cargo needs, the Tacoma is your vehicle of choice. Portland Toyota offers a full menu of colors and options so you can customize your 2011 Tacoma to your liking.

For more information on the 2011 Toyota Tacoma and other Toyota vehicles visit us at www.portlandmetoyota.com or contact our sales department at (877) 775-8597.

New Toyota Tacoma For Sale in Portland

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If you have been looking for the perfect SUV that fits everyone and everything but also saves on gas, your search ends here. The all-new 2011 Toyota Highland has arrived at Portland Toyota dealer, Berlin City Toyota, and it is exactly what you are looking for. The wonderful staff at Berlin City Toyota dealer in Portland ME will assist you in customizing the Highlander to fit all your needs.

The all-new exterior design gives the car a complete makeover making this car sleek and luxurious. The Highlanders hood and bumpers have been reshaped, chrome accents adding, creating a polished style. The smart SUV is available in Base, SE, and Limited Grades offering the option of two-wheel-drive or four-wheel-drive. The newly added to the line up is the Highlander Hybrid, which is newly available for 2011.

The new Hybrid version features a distinguished grille and bumper differing from the gasoline model. The Hybrid also gets 28 city and highway miles per gallon a slight improvement from the Base Highlander that gets between 20 and 25 MPGs. No doubt about it, the 2011 Highlander is one of the top cars in its class on gas and saves you money at the pump.

The new design also features a standard third row of seating with an added rear climate control system. The technology has also been updated for the SE and Limited (optional for the Base Model) which now includes a USB for your ipod, XM radio option, Bluetooth Capabilities, and the backup monitor in the rearview comes standard.

Toyota ensures protection with the Toyota’s Star Safety System that includes all standard safety features such as, Brake Assist, Anti-lock Brake System, Vehicle Stability Control, Electric Power Steering, and much more. Also standard on the Highlander is seven airbags and front active headrests to ensure ultimate safety.

When you purchase or lease a brand new 2011 Toyota Highlander you will also receive a free 2-year or 25,000 mile maintenance plan that covers factories scheduled service.

Come on down to Portland Toyota dealer, Berlin City Toyota, for a test drive or check out our website www.berlincitytoyotame.com to find out more information about purchasing the 2011 Toyota Highlander.

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The 2010 Toyota Camry, one of America’s most beloved cars, is available now at Berlin City Toyota, a Portland, Maine Toyota dealership.  In 2009 and 2010, the Camry won the U.S. News Best Midsize Car for the Money Award, and the 2011 model will not disappoint Camry fans and  Toyota drivers.

The Toyota Camry was redesigned in 2010 and carries most of the same features of the top-selling vehicle seen all over roadways.

The 2011 model has the standard Toyota equipment for comfort and safety, but some great convenience features are available on many models.

Comfort features that are included in all models are cruise control, a height-adjustable driver’s seat, and power windows, locks, and mirrors.  Some available upgrades are leather upholstery, power sunroof, navigation system and remote engine start.  All models either come with or have the option of an audio system that includes Bluetooth hands-free phone connectivity, integrated satellite radio and USB linking for iPods and other MP3 devices.

As an additional safety feature, they 2011 Camry has the throttle-pedal modifications designed to prevent unintended acceleration, the problem that forced Toyota to recall millions of vehicles in the beginning of the year.  The makers of Toyota can assure consumers that these cars will be safe, reliable cars.  Additional safety features include head-protecting curtain side airbags.

Mechanical Features

• Two conventional gas powertrains and a gas-electric hybrid system
• Front-wheel drive, which helps traction in slippery conditions
• Four-cylinder engine
• 179 horsepower in the SE model, 169 in the other trim levels.
• Six-speed manual transmission or a six-speed automatic (the V-6 option comes only with a six-speed automatic)

Berlin City Toyota also carries a great stock of used Toyota cars in Portland, including the Camry.

For more information on new and used Toyota cars, visit your Portland Toyota dealership today.

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Toyota has introduced a substantially revamped version of its Sienna van for the 2011 model year, and the news on that front is mostly good. The latest Sienna is considerably better than the preceding model in nearly every way, and its improved ride and handling are particularly notable.

Discerning Portland ME consumers know minivans are all about spacious interiors, accommodating seats and flexible cargo space. The 2011 Sienna from the leading Toyota dealership in Portland has available seating for eight passengers and ample storage space. In either version, the second-row seats can move forward or backward as much as 23 inches, providing a lot of space flexibility for the second and third rows. Sliding the second row forward also makes it much easier to climb into the third row. That seat can accommodate three small people or two adults.

For carrying more gear, the third row folds fairly easily into a well. But even when the third-row seats are being used, the cargo space is 39 cubic feet — about two and a half times as much as the trunk of a Camry sedan.

Portland Toyota consumers who need a first-rate family room on wheels will find the 2011 Sienna from Berlin City Toyota of Portland checks off all the must-have boxes. There are five trim levels, two engines, front- or all-wheel-drive configurations, regular or sporty suspensions and a wide range of prices.

A 4-cylinder version starts at a budget-friendly $25,060 and is so nicely equipped that a lot of buyers could stop there. For Maine Toyota shoppers concerned about ice and snow, the least economical Sienna with all-wheel drive is $31,930. Indeed, Toyota is the only automaker offering a conventional minivan with either a 4-cylinder engine or all-wheel drive.

There are versions catering to other preferences as well. Maine Toyota minivan owners can choose the 2011 Sienna SE with a sport suspension or pamper themselves with the luxurious XLE or Limited versions.

Toyota calls the 2011 model the third-generation Sienna, although there are many similarities with the previous one. The V-6 engine is carried over and the van is built on “roughly” the same underlying architecture, said David Lee, a product communications specialist.

The new exterior styling came from Toyota’s California design studio. A 6-speed transmission replaces a 5-speed unit. The steering system, formerly hydraulic, is now electric.

Maine Toyota consumers will love the 2011 Sienna XLE V-6 from Berlin City Toyota of Portland. This models is equipped with with all-wheel drive, 18-inch run-flat tires and a Premium Package ($6,225) that included rear-seat entertainment features, a navigation system and a backup camera.

For more information on the 2011 Toyota Sienna from the leading Maine Toyota dealership serving Portland, contact Berlin City Toyota at (888)779-7058 or by clicking here.

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Maine Toyota Consumers Love the 2010 Highlander!

The 2010 Toyota Highlander’s robust powertrain, versatile interior and agile maneuverability make it an ideal choice as a do-all family vehicle for Portland Toyota consumers. Toyota Highlander offers Maine Toyota drivers seven passenger seating, 95.4 cubic feet of storage space and an attractive cabin loaded with plenty of amenities. Highlander and Highlander Hybrid’s powerful and fuel-efficient engines, user-friendly cabin and innovative second-row seat design have made this family friendly Toyota SUV a favorite of Portland ME Toyota shoppers and one of the most popular models at Berlin City Toyota.

Toyota reported June sales of 140,604 units;  up 6.8 percent over the year-ago month. Toyota Division light trucks posted sales of 49,461 units in June, up 25.9 percent over June 2009.  Light truck sales were boosted by  Highlander and Highlander Hybrid posted combined sales of 5,962 units for the month. Such positive sales numbers even in a turbulent economic climate solidify Highlander’s reputation as a competent, refined, family-focused SUV that offers great practicality, cargo and passenger versatility for Portland ME Toyota consumers.

“Toyota performed well during the first half of the year, despite a difficult economic environment,” said Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A., Inc.  “Although the entire automotive industry struggled in June as weakening consumer confidence weighed on sales, Toyota maintains its leadership position as the number one retail brand in the industry year-to-date.”

2010 Toyota Highlander and Highlander Hybrid continue to set the bar for safety. Since every Highlander model from the leading Toyota dealership in Maine has such available safety features as ABS, traction control, antiskid system, curtain-side airbags that cover all seating rows, front-side airbags, and a driver-knee airbag, it’s no wonder that Highlander has received accolades from US News and World Report, Edmunds and Road and Track.

The federal government gives the 2010 Highlander a top score of five stars for driver protection in frontal crash tests and four stars for passenger protection. It also gets five-star scores for both front- and rear-seat protection in side crash tests. It receives four-star rollover scores. The insurance industry gives the Highlander top scores of “Good” in frontal offset, side impact and rear crash protection tests. Such impressive reviews coupled with impressive sales numbers make the 2010 Toyota Highlander and Highlander Hybrid from Berlin City Toyota a terrific value.

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Energy Star Sustained Excellence Award

TEMA, an ENERGY STAR partner since 2003, was honored with its sixth ENERGY STAR Sustained Excellence Award for its long-term commitment to the environment across its ten manufacturing operations in the U.S.  Across the nation, top companies and organizations are leading the way toward a more energy-efficient future through participation in ENERGY STAR.

“Toyota’s commitment to sustainability reaches beyond just manufacturing vehicles,” said Kevin Butt, Chief Environmental Officer of TEMA.  “Our research and development efforts focus on developing the cars and manufacturing technologies for the future.  And our best resource to achieve this vision is our team members, who have paved the way to a sustainable future.”

Since 2006, Toyota’s U.S. manufacturing operations have received 14 Energy Star Plant Awards from the U.S. EPA, recognizing each plant’s energy performance over the past year and scoring in the top 25 percent of its industry.

Visit the leading Toyota dealership in Portland, Berlin City Toyota, and schedule a test drive for one of the cleanest vehicles in production.

Examples of energy improvements at TEMA’s manufacturing facilities include:

• Reducing total energy use by 19 percent per vehicle produced since FY2000 while expanding and adding new facilities;
• Reducing water usage by 20 percent per vehicle produced since FY1999 through no- and low-cost improvements;
• The installation of solar panels at the Huntsville, Alabama engine plant – the first Toyota plant in the U.S. to have one.  The new five kilowatt solar panel generates enough energy to light four bays of floor space, or over 16,000 square feet; the equivalent of 80 60-watt light bulbs;
• At the Georgetown, Kentucky plant, the plastics shop reduced their shut down energy use by 83 percent from the previous year.

Energy improvements at Toyota manufacturing facilities have saved more than $30 million annually and reduced CO2 emission by almost 150,000 metric tons, equal to 19,000 homes.

The 2010 Sustained Excellence Awards are given to a select group of organizations that have exhibited outstanding leadership year after year. These winners have reduced greenhouse gas emissions by setting and achieving aggressive goals, employing innovative approaches, and showing others what can be achieved through energy efficiency.

These awards recognize ongoing leadership across the ENERGY STAR program including energy-efficient products, services, new homes and buildings in the commercial, industrial and public sectors. Award winners are selected from more than 12,000 organizations that participate in the ENERGY STAR program.

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